Clik here to view.
Do Not View (Unless You Have a Chocolate Fix Nearby)
Chocolate can be wonderful. Really. But with all the decades of chocolate marketing, how do you attempt to rise above the noise? Only options: Add to the noise, or rise above it. There was no option,...
View ArticleClik here to view.
Is Your Brand a Roach Motel? (Brand Failures Explained)
“Money goes in but it never comes out….” That was uttered by Kevin “Mr. Wonderful” O’Leary from Shark Tank speaking about a pitch which had brand failure written all over it. I’ve got to say, when he’s...
View ArticleClik here to view.
“How the Wrong Logo Nearly Destroyed My Marriage”
“You can’t save souls in an empty church…. And you can’t bore people into buying your product.” David Oglivy. (This slightly embellished but true story exposes a tale about a love triangle involving...
View ArticleClik here to view.
Chocolate Makeover at the Fancy Food Show
The Winter Fancy Food Show has been on full display this week. Per their own site, “17,000+ Winter Fancy Food Show attendees discover more than 80,000 products featuring the world’s finest foods and...
View ArticleClik here to view.
The Oscars, Anne Hathaway, Prom Night Disasters and Your Brand
There are so many awesome products out there waiting to get noticed. With so many small businesses and a dream, few ever graduate to become a true successful brand (or rise to the level of Anne...
View ArticleClik here to view.
The Power of Words, Part 4
They sell. They alienate. They make friends. They anger enemies. They make some homeless. They make others millionaires. That’s the power of words. “Hey moron!” Insulting. But those words did get your...
View ArticleClik here to view.
Go Big or Go Home: How One Product Launch Nailed It
The room was dimly lit, the air thick with tension. The CEO put down his coffee. Slowly. Deliberately. His eyes never leaving his cup. “Will this strategy guarantee us a prosperous future, diluting...
View ArticleClik here to view.
27 Years at Nike: “What I Learned about Branding”
“Our job is to wake up the consumers. If we become predictable, that’s not waking them up.” Phil Knight, Nike founder How much of an advantage would working at Nike give you in future endeavors? How...
View ArticleClik here to view.
How a New Logo Reintroduced a Co-op to its 66,000 Members
“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.” Steve Jobs...
View ArticleClik here to view.
How to (Finally) Capture Your Customer’s Attention
“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.” David Ogilvy,...
View Article
